How to price a brand deal without underselling yourself

The single most common mistake is pricing off follower count instead of delivered value. Engaged views and conversions matter far more than a vanity number.

Start from a baseline CPM for your niche, then adjust for exclusivity, usage rights, and turnaround. Bundle deliverables rather than discounting them.

Track every deal you close in one place. Patterns in what brands actually pay you become your strongest negotiating tool.